Media Resources

Media contact:

Erin DiLoreto
Festival Producer
producer@silverskate.ca
Office 780-488-1960

Backgrounder

The Silver Skate Festival has been creating winter experiences in Edmonton’s Hawrelak Park for over 30 years!

Every February, Edmonton’s longest running winter festival provides a free family-oriented winter celebration promoting the joy of outdoor activities in Alberta through the blending of sport, recreation, arts and culture.

Attendees have beheld Hawrelak Park transformed into a mosaic of winter fun! Whether gliding along the largest skating pond in the city to the tunes of a curated playlist of local musicians, marveling at the artistic talent on display at the snow sculpture demonstrations, cheering on the athletes in the winter triathlon, or cooking bannock and learning about Indigenous oral histories and traditions in a Cree winter camp, friends and families have enjoyed activities that are as diverse as the people who call our Northern community home.

Descriptions

Long (130 words):
The Silver Skate Festival, Edmonton’s longest running winter festival, has been creating winter experiences in Edmonton’s Hawrelak Park for over 30 years! What began as a small annual skating event rooted in Dutch winter traditions has blossomed into a, all-embracing celebration of winter sport, art, music, and recreation. Each year, attendees have beheld Hawrelak Park transformed into a mosaic of winter fun for the entire family. Whether gliding along the largest skating pond in the city, marveling at the artistic talent on display at the snow sculpture demonstrations, cheering on the athletes in the winter triathlon, or cooking bannock and learning about indigenous oral histories and traditions in a Cree winter camp, friends and families enjoyed activities that are as diverse as the people who call our Northern community home.

Medium (78 words):
The Silver Skate Festival, Edmonton’s longest running winter festival, has been creating winter experiences in Edmonton’s Hawrelak Park for over 30 years! What began as a small annual skating event rooted in Dutch winter traditions has blossomed into a, all-embracing celebration of winter sport, art, music, and recreation. Each year, attendees have beheld Hawrelak Park transformed into a mosaic of winter fun and family activities that are as diverse as the people who call our Northern community home.

Short (47 words):
The Silver Skate Festival has been creating winter experiences in Edmonton’s Hawrelak Park for over 30 years! What began as a small annual skating event rooted in Dutch winter traditions has blossomed into a, all-embracing celebration of winter sport, art, music, and recreation for the entire family.

Our People

Erin DiLoreto - Executive Producer
Erin DiLoreto is the Executive Producer of the Silver Skate Festival, Edmonton’s oldest and largest winter festival, held every February at Hawrelak Park in Edmonton’s River Valley. She is thrilled to be able to tell Edmonton’s winter story through showcasing the incredible art, cultural, heritage, culinary, recreational, and sporting opportunities this incredible “WINTER” city has to offer. She has been involved in the Edmonton and area arts community going on 20 years, and is looking forward to many more years of meeting incredible artists and showcasing how amazing Edmonton is.

Jacquie Fenske – President
Jacquie Fenske is an educator, entrepreneur, rural advocate, and a lover of food and people. Jacquie taught junior and senior high school for over a decade, served as a Strathcona County councillor for over 13 years, and as MLA for Fort Saskatchewan-Vegreville.  She is an active manager within the families’ Fifendekel Pie Shops Cafes in Edmonton, with a focus in the areas of marketing and public relations. She currently serves as the chair for Elk Island Community Futures and chair of the Silverskate Festival.  Her past board positions include the Alberta Association of Agricultural Societies, Alberta Innovates Health Solutions, as well as local agricultural society and sports boards.

Joseph Pedrola – Board of Directors
Joseph Pedrola is a passionate Edmontonian that loves everything winter. He is a Product Owner for the Training Product Stream at the Alberta Machine Intelligence Institute (Amii) and he brings 10 years of experience working with local attractions and experiences like the Silver Skate Festival during his employment at Edmonton Tourism. During that time, he worked with the festival to attract locals and visitors to help make Silver Skate the best winter festival in Edmonton.

Logo

Download a .ZIP archive containing .EPS vector files as well as .PNG raster files of the Silver Skate Festival logo, including official colour variations.

General Festival Photos

Download a .ZIP archive containing high-resolution .JPG photo files as well as .TXT suggested photo captions of various Silver Skate Festival events and moments. Please include photo credits as indicated.

Included Photos

Browse the included photos below. These are lower-resolution image files; for high-resolution, download the .ZIP archive above.